Till Brokhausen

Creative / Copywriter

WOW Logo Parade

For Christmas, streaming platform WOW (aka NOW) wanted to showcase their unmatched Hollywood catalogue. So we told the world that WOW and the best movies simply go together.

By fusing the WOW logo with the most famous blockbusters, thus creating a series of unique, instantly recognizable hybrid logos.

On digital billboards, we smoothly morphed each logo into the next to showcase them all. For the biggest OOH placements, we created anamorphic 3D illusions, letting the movies jump out of the frame.


3D and animations done in collaboration with The Mill.