Till Brokhausen

Creative / Copywriter

Attracting IT talent with curious questions



If I’m not working, I’m probably helping a colleague fix their IT problem. Thus, it was my time to shine when Volkswagen needed headlines to recruit IT specialists.


"Do good developers at VW have to be good drivers?" "Can a Volkswagen-AI also tell me when I should walk?" "Will Volkswagen soon measure top speeds in GHz?" "Will sports cars of the future also need sporty AIs?" "Can the software in a Volkswagen also protect drivers of cars from other brands?"


With:
CD: Kai Abd El-Salam, Jan Gatermann
Illustrations: Romain Trystram
Agency: DDB Hamburg