Till Brokhausen

Creative / Copywriter

John Doe explains stocks to John Don’t



The stock market used to be an exclusive club. Now, all you need to play with the suits on Wall Street is a smartphone and the Trade Republic app.

To illustrate that, we let regular John Does (a taxi driver, a multi-tasking mum, a plant-obsessed pensioner, etc) explain investment jargon in their own words.




With:
CD: Fabian Frauenderka, Christian Lotz
Senior Copy: Christine Ramm
AD: Theresa Kaussner
Agency: Heimat/TBWA Berlin