Till Brokhausen

Creative Copywriter

Stock trading explained by John Doe for John Doe



The stock market used to be an exclusive club. Now, all you need to play with the suits on Wall Street is a smartphone with the Trade Republic app.

To illustrate that, we let regular John Does (a taxi driver, a plant-obsessed pensioner, etc) explain investment jargon in their own words.




With:
CD: Fabian Frauenderka, Christian Lotz
Senior Copy: Christine Ramm
AD: Theresa Kaussner
Agency: Heimat/TBWA Berlin