A book to wipe your bum with
Goldeimer sell toilet paper and use the profits to build clean toilets in developing countries. But raising awareness is challenging: Talking about doo doo is a big no-no.
We tackled that taboo by publishing The Children’s Book of Poop: a shameless book explaining the value of clean sanitation to next generations. Because we binded it with toilet paper sheets, the book’s lesson wasn’t pure theory ;)
The profit from its sales went directly into building new toilets in developing countries.
With:
CCO: Fabian Roser
CD: Robert Ehlers, Michael Zölch
AD: Tung Vo, Alessandro Tramontana
Agency: DDB Hamburg