A book to wipe your bum with
Goldeimer sell toilet paper and use the profits to build clean toilets in developing countries. But raising awareness is challenging: Talking about doo doo is a big no-no.
We tackled that taboo by publishing The Children’s Book of Poop: a shameless book explaining the value of clean sanitation to next generations. And because we binded it with toilet paper sheets, the book’s lesson wasn’t just theory.
The profit from its sales went directly into building new toilets in developing countries.
With:
CCO: Fabian Roser
CD: Robert Ehlers, Michael Zölch
AD: Tung Vo, Alessandro Tramontana
Agency: DDB Hamburg