Till Brokhausen

Creative Copywriter

The book that builds toilets



Goldeimer sell toilet paper and use the profits to build clean toilets around the globe. But raising awareness is challenging: Talking about doo doo is a big no-no.

We tackled that taboo head-on and published The Children’s Book of Poop: a shameless book to make future generations understand the value of clean sanitation.

The profit from its sales went directly into building new toilets in developing countries.





With:
CCO: Fabian Roser
CD: Robert Ehlers, Michael Zölch
AD: Tung Vo, Alessandro Tramontana
Agency: DDB Hamburg