Till Brokhausen

Creative Copywriter

Future-proofing Germany’s largest health insurance



With a new campaign, TK wanted to provide certainty during Corona.

So we developed the claim Wir wissen weiter – meaning “We know what’s next” but also “We know what to do”. Then we told intimate stories around modern problems, e.g. videocalling a doctor to speak about erectile dysfunction.

Showing everybody that TK’s there in difficult times, at all times.


Film:







Radio:


We also produced radio spots that fused annoying everyday sounds into pleasant soundscapes. Directly illustrating the benefits of TK’s sleep training and work-life balance seminars.


(translation: “Turns sleepless nights into restful nights. TK’s online sleep training.”)


(translation: “Turns stressful days into relaxed days. TK’s work-life balance seminars.”)


Print:




With:
CD: Fabian Frauenderka, Christian Lotz
Senior Copy: Christine Ramm
AD: Theresa Kaussner
Agency: Heimat/TBWA Berlin