Future-proofing Germany’s largest health insurance
With a new campaign, TK wanted to provide certainty during Corona.
So we developed the claim Wir wissen weiter – meaning “We know what’s next” but also “We know what to do”. Then we told intimate stories around modern problems, e.g. videocalling a doctor to speak about erectile dysfunction.
Showing everybody that TK’s there in difficult times, at all times.
Film:
Radio:
We also produced radio spots that fused annoying everyday sounds into pleasant soundscapes. Directly illustrating the benefits of TK’s sleep training and work-life balance seminars.
(translation: “Turns sleepless nights into restful nights. TK’s online sleep training.”)
(translation: “Turns stressful days into relaxed days. TK’s work-life balance seminars.”)
Print:








With:
CD: Fabian Frauenderka, Christian Lotz
Senior Copy: Christine Ramm
AD: Theresa Kaussner
Agency: Heimat/TBWA Berlin
CD: Fabian Frauenderka, Christian Lotz
Senior Copy: Christine Ramm
AD: Theresa Kaussner
Agency: Heimat/TBWA Berlin