Future-proofing Germany’s largest health insurance
With a new campaign, TK wanted to provide certainty during Corona.
So we developed the claim Wir wissen weiter – meaning “We know what’s next” but also “We know what to do”. Then we told intimate stories around modern problems, e.g. videocalling a doctor to speak about erectile dysfunction.
Showing everybody that TK’s there in difficult times, at all times.
Film:
Radio:
We also produced radio spots that fused annoying everyday sounds into pleasant soundscapes. Directly illustrating the benefits of TK’s sleep training and work-life balance seminars.
(translation: “Turns sleepless nights into restful nights. TK’s online sleep training.”)
(translation: “Turns stressful days into relaxed days. TK’s work-life balance seminars.”)
Print:
!["Train brawn with brains."](https://freight.cargo.site/t/original/i/c3c2405c5485757a08d65c08e7ec21cdc449531bcd0acc909e4534f7a803d2be/muskeln.jpg)
!["The 8-hour day is turning 65. Let's retire it."](https://freight.cargo.site/t/original/i/bd08db415cc9e4a59877b03e5533f116e2a3a8d470e3e2bc6e882741e259565a/rente.jpg)
!["The future: only 53 MB."](https://freight.cargo.site/t/original/i/3fc13fcc7d54668b1559b7005aecaa87a7a08ea70c1afc37359a035dbab22b21/zukunft.jpg)
!["Only having no goal is more exhausting."](https://freight.cargo.site/t/original/i/c9e5c67d7f7318d99ec20a4086ad4905e2f45fb1464601de6599e2f491c6d52d/tkfit.jpg)
!["Fall back in love with yourself."](https://freight.cargo.site/t/original/i/687de88d1fb1bde677ddd4c1ffe3c6e26a2d38afd8b67a190885a8091fe69236/body.jpg)
!["#1 priority on your to-do list: yourself."](https://freight.cargo.site/t/original/i/e1b7845a4d29af2c7056b3a526bc5a6773242f00b5f7cb13653b99323045e766/todos.jpg)
!["Nine months to plan a life?"](https://freight.cargo.site/t/original/i/6a18fc1c4571c18f608c6b46e404f6447929fb6f5d87cea0d68bb26b348e1c46/babyzeit.jpg)
!["Private lessons in relaxation."](https://freight.cargo.site/t/original/i/23de89738f04b457c9142ba60ea0bf1648c6d7c1561558a5869e40c8334d669c/entspannung.jpg)
With:
CD: Fabian Frauenderka, Christian Lotz
Senior Copy: Christine Ramm
AD: Theresa Kaussner
Agency: Heimat/TBWA Berlin
CD: Fabian Frauenderka, Christian Lotz
Senior Copy: Christine Ramm
AD: Theresa Kaussner
Agency: Heimat/TBWA Berlin