Cutting through a noisy world



So much in life distracts us from ourselves and our needs: our phones, meetings, exclusive sneakers, ...

We brought these daily distractions to life in a TV campaign for TK, Germany’s largest health insurance. Setting the stage to show that TK’s services cut through that noise and help you focus on what matters: your health.

My partner and I developed the campaign from start to finish, creating the concept, writing the scripts, and overseeing production.


Turn on subtitles.


With:
CD: Fabian Frauenderka, Christian Lotz
AD: Theresa Kaussner
Agency: Heimat/TBWA Berlin