Making groceries fun again
Gorillas is an in-app supermarket that delivers groceries in 10 minutes. Its convenience is addictive.
We communicated that feeling in a cheeky headline campaign, referencing memes and speaking the language of a generation spoilt by instant gratification.
Featured in Lürzer’s International 2/2021.
3x Gold, 6x Silver, 4x Bronze, 1x Merit at ADC Germany 2022.
3x Gold, 6x Silver, 4x Bronze, 1x Merit at ADC Germany 2022.
![A pun on a famous Austrian pop song, sorry non-Germans. Go listen to Falco.](https://freight.cargo.site/t/original/i/66926583c9603b99b0b10e9333e4db1ca6b0e49ed7b697884bb37ccd8f4fb4d0/Gorillas-Plakatkampagne-2021_In-a-Nutshell-340971-detailp.jpeg)
!["It's 22:30 and you're thinking of ordering 🍆. Do it."](https://freight.cargo.site/t/original/i/78770303ef041fc0bc812a8dedd5e22f2618cd1966837e5722565ce1e079dbab/Gorillas_1.jpg)
!["Greetings to everyone ordering organic cucumbers from local farmers at 8 AM."](https://freight.cargo.site/t/original/i/64245da7a6a7eed509914527aa8921514e7789f07983a55b5316c115ca8c6248/MicrosoftTeams-image-Kopie.png)
!["When you're craving 🍑 yet again."](https://freight.cargo.site/t/original/i/6e9a9b0080f74e19c7bc037f7562a0341240188b7e310b0d44be36307e2a452a/MicrosoftTeams-image-2.png)
!["Me: No splurging this week. Also me: Wait, they deliver caviar?"](https://freight.cargo.site/t/original/i/eb889aaea4a3375ed0e74749c2013de02a52747d872b71bf98ac1b863191e7b7/Gorillas_4.jpg)
With:
Creative Lead: Isabell Niederwestberg (Copy) & Lea Vukovics (Art)
Agency: Heimat/TBWA Berlin
Agency: Heimat/TBWA Berlin