Till Brokhausen

Creative / Copywriter

Making groceries fun again



Gorillas is an in-app supermarket that delivers groceries in 10 minutes. Its convenience is addictive.

We communicated that feeling in a cheeky headline campaign, referencing memes and speaking the language of a generation spoilt by instant gratification.


Featured in Lürzer’s International 2/2021.
3x Gold, 6x Silver, 4x Bronze, 1x Merit at ADC Germany 2022.

A pun on a famous Austrian pop song, sorry non-Germans. Go listen to Falco. "It's 22:30 and you're thinking of ordering 🍆. Do it." "Greetings to everyone ordering organic cucumbers from local farmers at 8 AM." "When you're craving 🍑 yet again." "Me: No splurging this week. Also me: Wait, they deliver caviar?"


With:
Creative Lead: Isabell Niederwestberg (Copy) & Lea Vukovics (Art)
Agency: Heimat/TBWA Berlin