Recruiting creatives with plants
During 2019’s congress of ADC Germany, DDB courted new ad blood with the Growth Guide. It compared plant care with self care; and we meant it not entirely as a joke.
The guide came with a tiny succulent so everyone could put the parallels to the test.
![](https://freight.cargo.site/t/original/i/bc2c269a660603f1f544c1fd80258c7f16132beaeced4fd4895d21b3258c1df6/en_small.jpg)
![](https://freight.cargo.site/t/original/i/7c50b4d3cfd119d7c5e0055b83cdb6f61ecd197f9dac6e0f255dc5732d65670b/IMG_20190603_160331_small.jpg)
Stickers and a Snapchat Lens playfully extended the idea.
![](https://freight.cargo.site/t/original/i/5a2aa0e58604d288e2b2dde7ef5dcb43dbd1f88f2608d200db36dfcf9e51747c/Stickers_crop.png)
With:
AD: David Zinserling
3D Art: Philipp Jensen
Junior Copy: Jan Rüssau
Illustrations: Michael Zölch
Agency: DDB Hamburg