Recruiting creatives with plants
During 2019’s congress of ADC Germany, DDB courted new ad blood with the Growth Guide. It compared plant care with self care; and we meant it not entirely as a joke.
The guide came with a tiny succulent so everyone could put the parallels to the test.
Stickers and a Snapchat Lens playfully extended the idea.
With:
AD: David Zinserling
3D Art: Philipp Jensen
Junior Copy: Jan Rüssau
Illustrations: Michael Zölch
Agency: DDB Hamburg